Starbucks new CEO taps fellow Chipotle alum for top marketing role
Corrects day of week in first sentence to Friday, corrects last sentence to say consolidating its communications and corporate affairs teams, not marketing teams
By Waylon Cunningham
Oct 18 (Reuters) -Starbucks SBUX.O on Friday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in a spate of executive reshuffling by new CEO Brian Niccol.
Lieberman and Niccol overlapped at Chipotle CMG.N, where Niccol served as CEO until August, when he was poached by Starbucks. Lieberman was Chipotle's vice president of digital marketing and off-premise sales from 2018 to 2023.
"It’s time to tell our story again and reintroduce Starbucks to the world. Tressie is the perfect person to help us do that," Niccol said in a statement.
Lieberman's new role as executive vice president and global chief brand officer begins on Nov. 4. Starbucks said she will be in charge of marketing, product development, creative and data analytics and insights.
Niccol in a public letter last month said marketing was a central plank of his vision for Starbucks, which has suffered from slumping sales in recent quarters.
In addition to Chipotle, Lieberman previously held senior marketing roles at Yahoo, Snap Kitchen and Yum! Brands YUM.N, the parent company of Taco Bell and other restaurant chains.
Starbucks' leadership team has undergone changes since Niccol took over.
In September, the chain announced that North America CEO Michael Conway was retiring, and that the company would not fill his position. Instead, North America retail operations head Sarah Trilling will report directly to Niccol.
Starbucks also announced on Tuesday that teams in charge of concepts, store designs and store development would be consolidated under Trilling. That is intended to "create clear accountability for the look and feel of our stores from concepts through design to development," it said.
Starbucks also announced it was consolidating its communications and corporate affairs teams.
Reporting by Waylon Cunningham
Editing by Bill Berkrot
免责声明: XM Group仅提供在线交易平台的执行服务和访问权限，并允许个人查看和/或使用网站或网站所提供的内容，但无意进行任何更改或扩展，也不会更改或扩展其服务和访问权限。所有访问和使用权限，将受下列条款与条例约束：(i) 条款与条例；(ii) 风险提示；以及(iii) 完整免责声明。请注意，网站所提供的所有讯息，仅限一般资讯用途。此外，XM所有在线交易平台的内容并不构成，也不能被用于任何未经授权的金融市场交易邀约和/或邀请。金融市场交易对于您的投资资本含有重大风险。
所有在线交易平台所发布的资料，仅适用于教育/资讯类用途，不包含也不应被视为用于金融、投资税或交易相关咨询和建议，或是交易价格纪录，或是任何金融商品或非应邀途径的金融相关优惠的交易邀约或邀请。
本网站上由XM和第三方供应商所提供的所有内容，包括意见、新闻、研究、分析、价格、其他资讯和第三方网站链接，皆保持不变，并作为一般市场评论所提供，而非投资性建议。所有在线交易平台所发布的资料，仅适用于教育/资讯类用途，不包含也不应被视为适用于金融、投资税或交易相关咨询和建议，或是交易价格纪录，或是任何金融商品或非应邀途径的金融相关优惠的交易邀约或邀请。请确保您已阅读并完全理解，XM非独立投资研究提示和风险提示相关资讯，更多详情请点击 这里。
